thunder::tech COVID-19 Resources

Changing your marketing strategies during uncertain times?

Ideas for marketers in response to COVID-19 to take action on now.

A Message to All Essential Workers

There's a lot to be grateful for right now. And we're proud to work with partners who are doing their part to keep a little slice of the world moving. Thank you.

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Consumer Behavior Trends: Food and Beverage Industry and COVID-19


While the food and beverage industry saw the most drastic shifts at the beginning of the pandemic, things are still ever-changing. Which of these changes are here to stay? What trends will be a thing of the past in years to come?

stock up on this info

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Agency Update: thunder::tech Staff Heads Back To the Office


After three long months at home, thunder::tech’s headquarters is officially reopening its doors! Take a closer look at agency's our reopening plan and the importance of keeping a physical office space available for the team.

Read the whole plan

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WEBINAR: Shifting from Traditional B2B to DTC in Response to Crisis


The Chef's Garden used to sell exclusively B2B, but when restaurants closed down earlier this year, it became clear they needed to reach a new audience, quickly. Watch this webinar for the inside scoop on how thunder::tech helped one brand pivot to a DTC sales strategy to bring about a transformational response to this crisis.

grab popcorn and hit play on this webinar

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25 Ideas for Marketers During the Coronavirus, Part 2


Roughly three months ago, our world changed. As stay at home orders went in place, video shooting on all levels virtually came to a halt. Or did it?

It has been said countless times in countless contexts, but COVID-19 forced all of us to pause and rethink. With a pandemic in place, how can you continue to produce engaging and relevant content?

read me

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Content Production in a Pandemic: 10 Things You Can (Safely) do Right Now


Roughly three months ago, our world changed. As stay at home orders went in place, video shooting on all levels virtually came to a halt. Or did it?

It has been said countless times in countless contexts, but COVID-19 forced all of us to pause and rethink. With a pandemic in place, how can you continue to produce engaging and relevant content?

let's get creative

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Consumer Behavior Trends: B2B Sales and COVID-19


Whether it’s digital lead generation, streaming connections, online information or the growth of B2B e-commerce, the pandemic is accelerating the evolution of B2B sales. Here are the trends we're seeing start to emerge.


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Consumer Behavior Trends: Travel, Tourism and COVID-19


As we dive deeper into the impact COVID-19 has had in all industries, let’s take a deeper look into the trends we’re seeing in the travel & tourism industry as things move forward.

Watch our Webinar pack your bags, maybe?

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Consumer Behavior Trends: E-Commerce and COVID-19


The shifting behaviors and trends we’re seeing are moving rapidly and should remain on the forefront of your mind. The unexpected requirement to innovate and sense of urgency to do so is leading to several new concepts and experiences in e-Commerce.

What the new norm behavior

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19 Ways Leaders Can Stay Connected and Engaged During COVID-19


We're weeks into the pandemic now and used to working from home. But even though we're wired to each other and remotely connected; we're distant. Each week feels like a month and everyone needs a haircut.

To help you stay connected and engaged with your teams and clients, here's a list of thought-starter ideas to bring everyone together.

Let's see all 19

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Building Your Employer Brand During A Crisis


An employer brand is the reputation and value proposition that a company has as a place to work. In a national crisis, it may seem low-priority, but working to maintain or grow your employer brand is key to coming out stronger than ever on the other side.

prepare your brand

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Preparing for Consumer Behavior Shifts & Trends After COVID-19


As initial COVID-19 restrictions are lifted, marketers should be prepared for a blended new normal—one that mixes in new habits picked up during the lockdown. Marketers need to be prepared for changes in consumer behavior and new trends. Is your brand prepared for the next stage of our recovery?

start preparing now

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How to Optimize Your Advertising


During COVID-19, one marketing campaign element that seems to be facing the most uncertainty is paid advertising. How do you adjust ads to accommodate and acknowledge the crisis while still seeing results?

The good news is that it’s not necessary to pause your ads immediately and stop paid efforts altogether. There are several steps you can take to optimize your advertising campaigns during COVID-19.

i want to know how to

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Retaining Customers During the Coronavirus Crisis: Dos and Don’ts


During a crisis, it's critical for your organization to understand the importance of your existing customer base and to invest the extra effort to make sure they stay with you.

Acquiring a new customer can be between five and 25 times the cost of retaining an existing one. So during a crisis like the COVID-19 pandemic, what additional efforts should marketers deploy in order to keep customers coming back? Here are a few marketing and communications categories to think through from a customer retention lens.

learn the dos and dont's

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A Letter From thunder::tech's President, Jason Therrien


These are strange times for marketers. We’re seeing new paradigm shifts every day and uncertainty is the new normal. But this will not last forever, and at thunder::tech, we’ve been working hard to help you navigate the impact of COVID-19 on your business.

As things continue to change, we’re helping by providing marketing advice, fresh perspectives and strategic planning for companies during and after the pandemic. We’ve created this COVID-19 Marketing Resource Guide for a few reasons.

get the scoop

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Managing Behavioral Contagions from the Coronavirus


This coronavirus may seem insurmountable, but it is a shock to business at the moment primarily because of the speed at which it has occurred. We will figure out how to manage over time.

As a result of the rapid spread of the virus and the news and information that has followed it, we are now experiencing rather fast behavioral contagions that are affecting consumers and can lead to either fixed behavioral shifts or be fleeting in nature.

Learn More

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25 Ideas for Marketing Your Business During the Coronavirus


In this current period of growing uncertainty, many marketers may be entering a quiet or a slower business period. It’s unclear whether the coronavirus (COVID-19) is a bump in the economic road or the beginning of a recession.

We've provided a list of recommendations and ideas on what marketers can start doing right now in order to achieve these goals in a period of economic downturn.

View the list

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Scaling Sites, Servers and Support in Uncertain Times


Because of Ohio Governor Mike DeWine's regularly scheduled press conferences and the heightened state of attention around COVID-19, one of our clients had a challenge on their hands. As one of the digital news outlets streaming Governor DeWine and Ohio Department of Health director Dr. Amy Acton daily, their servers on AWS + Drupal were being overloaded with concurrent connections. Here's what we did to help.

discover more


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