Changing your marketing strategies during uncertain times?
Ideas for marketers in response to COVID-19 to take action on now.
There's a lot to be grateful for right now. And we're proud to work with partners who are doing their part to keep a little slice of the world moving. Thank you.
The shifting behaviors and trends we’re seeing are moving rapidly and should remain on the forefront of your mind. The unexpected requirement to innovate and sense of urgency to do so is leading to several new concepts and experiences in e-Commerce.What the new norm behavior
We're weeks into the pandemic now and used to working from home. But even
though we're wired to each other and remotely connected; we're distant.
Each week feels like a month and everyone needs a haircut.
To help you stay connected and engaged with your teams and clients, here's a list of thought-starter ideas to bring everyone together.
An employer brand is the reputation and value proposition that a company has as a place to work. In a national crisis, it may seem low-priority, but working to maintain or grow your employer brand is key to coming out stronger than ever on the other side.prepare your brand
As initial COVID-19 restrictions are lifted, marketers should be prepared for a blended new normal—one that mixes in new habits picked up during the lockdown. Marketers need to be prepared for changes in consumer behavior and new trends. Is your brand prepared for the next stage of our recovery?start preparing now
During COVID-19, one marketing campaign element that seems to be facing
the most uncertainty is paid advertising. How do you adjust ads to accommodate
and acknowledge the crisis while still seeing results?
The good news is that it’s not necessary to pause your ads immediately and stop paid efforts altogether. There are several steps you can take to optimize your advertising campaigns during COVID-19.
During a crisis, it's critical for your organization to understand the
importance of your existing customer base and to invest the extra effort
to make sure they stay with you.
Acquiring a new customer can be between five and 25 times the cost of retaining an existing one. So during a crisis like the COVID-19 pandemic, what additional efforts should marketers deploy in order to keep customers coming back?
Here are a few marketing and communications categories to think through from a customer retention lens.
These are strange times for marketers. We’re seeing new paradigm shifts
every day and uncertainty is the new normal. But this will not last forever,
and at thunder::tech, we’ve been working hard to help you navigate the
impact of COVID-19 on your business.
As things continue to change, we’re helping by providing marketing advice, fresh perspectives and strategic planning for companies during and after the pandemic.
We’ve created this COVID-19 Marketing Resource Guide for a few reasons.
This coronavirus may seem insurmountable, but it is a shock to business
at the moment primarily because of the speed at which it has occurred.
We will figure out how to manage over time.
As a result of the rapid spread of the virus and the news and information that has followed it, we are now experiencing rather fast behavioral contagions that are affecting consumers and can lead to either fixed behavioral shifts or be fleeting in nature.
In this current period of growing uncertainty, many marketers may be entering
a quiet or a slower business period. It’s unclear whether the coronavirus
(COVID-19) is a bump in the economic road or the beginning of a recession.
We've provided a list of recommendations and ideas on what marketers can start doing right now in order to achieve these goals in a period of economic downturn.
Because of Ohio Governor Mike DeWine's regularly scheduled press conferences and the heightened state of attention around COVID-19, one of our clients had a challenge on their hands. As one of the digital news outlets streaming Governor DeWine and Ohio Department of Health director Dr. Amy Acton daily, their servers on AWS + Drupal were being overloaded with concurrent connections. Here's what we did to help.discover more