placeholder

thunder::tech COVID-19 Resources

Changing your marketing strategies during uncertain times?

Ideas for marketers in response to COVID-19 to take action on now.

A Message to All Essential Workers


There's a lot to be grateful for right now. And we're proud to work with partners who are doing their part to keep a little slice of the world moving. Thank you.


Alt Tag

Consumer Behavior Trends: Food and Beverage Industry and COVID-19

06/30/2020

While the food and beverage industry saw the most drastic shifts at the beginning of the pandemic, things are still ever-changing. Which of these changes are here to stay? What trends will be a thing of the past in years to come?

stock up on this info

Alt Tag

Agency Update: thunder::tech Staff Heads Back To the Office

06/24/2020

After three long months at home, thunder::tech’s headquarters is officially reopening its doors! Take a closer look at agency's our reopening plan and the importance of keeping a physical office space available for the team.

Read the whole plan

Alt Tag

WEBINAR: Shifting from Traditional B2B to DTC in Response to Crisis

06/23/2020

The Chef's Garden used to sell exclusively B2B, but when restaurants closed down earlier this year, it became clear they needed to reach a new audience, quickly. Watch this webinar for the inside scoop on how thunder::tech helped one brand pivot to a DTC sales strategy to bring about a transformational response to this crisis.

grab popcorn and hit play on this webinar

Alt Tag

25 Ideas for Marketers During the Coronavirus, Part 2

06/17/2020

Roughly three months ago, our world changed. As stay at home orders went in place, video shooting on all levels virtually came to a halt. Or did it?

It has been said countless times in countless contexts, but COVID-19 forced all of us to pause and rethink. With a pandemic in place, how can you continue to produce engaging and relevant content?

read me

Alt Tag

Content Production in a Pandemic: 10 Things You Can (Safely) do Right Now

06/12/2020

Roughly three months ago, our world changed. As stay at home orders went in place, video shooting on all levels virtually came to a halt. Or did it?

It has been said countless times in countless contexts, but COVID-19 forced all of us to pause and rethink. With a pandemic in place, how can you continue to produce engaging and relevant content?

let's get creative

Alt Tag

Consumer Behavior Trends: B2B Sales and COVID-19

06/04/2020

Whether it’s digital lead generation, streaming connections, online information or the growth of B2B e-commerce, the pandemic is accelerating the evolution of B2B sales. Here are the trends we're seeing start to emerge.

Discover THE TRENDS

Alt Tag

Consumer Behavior Trends: Travel, Tourism and COVID-19

05/26/2020

As we dive deeper into the impact COVID-19 has had in all industries, let’s take a deeper look into the trends we’re seeing in the travel & tourism industry as things move forward.

Watch our Webinar pack your bags, maybe?

Alt Tag

Consumer Behavior Trends: E-Commerce and COVID-19

05/15/2020

The shifting behaviors and trends we’re seeing are moving rapidly and should remain on the forefront of your mind. The unexpected requirement to innovate and sense of urgency to do so is leading to several new concepts and experiences in e-Commerce.

What the new norm behavior

Alt Tag

19 Ways Leaders Can Stay Connected and Engaged During COVID-19

05/07/2020

We're weeks into the pandemic now and used to working from home. But even though we're wired to each other and remotely connected; we're distant. Each week feels like a month and everyone needs a haircut.

To help you stay connected and engaged with your teams and clients, here's a list of thought-starter ideas to bring everyone together.

Let's see all 19

Alt Tag

Building Your Employer Brand During A Crisis

05/05/2020

An employer brand is the reputation and value proposition that a company has as a place to work. In a national crisis, it may seem low-priority, but working to maintain or grow your employer brand is key to coming out stronger than ever on the other side.

prepare your brand

Alt Tag

Preparing for Consumer Behavior Shifts & Trends After COVID-19

05/01/2020

As initial COVID-19 restrictions are lifted, marketers should be prepared for a blended new normal—one that mixes in new habits picked up during the lockdown. Marketers need to be prepared for changes in consumer behavior and new trends. Is your brand prepared for the next stage of our recovery?

start preparing now

Alt Tag

How to Optimize Your Advertising

04/28/2020

During COVID-19, one marketing campaign element that seems to be facing the most uncertainty is paid advertising. How do you adjust ads to accommodate and acknowledge the crisis while still seeing results?

The good news is that it’s not necessary to pause your ads immediately and stop paid efforts altogether. There are several steps you can take to optimize your advertising campaigns during COVID-19.

i want to know how to

Alt Tag

Retaining Customers During the Coronavirus Crisis: Dos and Don’ts

04/23/2020

During a crisis, it's critical for your organization to understand the importance of your existing customer base and to invest the extra effort to make sure they stay with you.

Acquiring a new customer can be between five and 25 times the cost of retaining an existing one. So during a crisis like the COVID-19 pandemic, what additional efforts should marketers deploy in order to keep customers coming back? Here are a few marketing and communications categories to think through from a customer retention lens.

learn the dos and dont's

Alt Tag

A Letter From thunder::tech's President, Jason Therrien

04/03/2020

These are strange times for marketers. We’re seeing new paradigm shifts every day and uncertainty is the new normal. But this will not last forever, and at thunder::tech, we’ve been working hard to help you navigate the impact of COVID-19 on your business.

As things continue to change, we’re helping by providing marketing advice, fresh perspectives and strategic planning for companies during and after the pandemic. We’ve created this COVID-19 Marketing Resource Guide for a few reasons.

get the scoop

Alt Tag

Managing Behavioral Contagions from the Coronavirus

03/18/2020

This coronavirus may seem insurmountable, but it is a shock to business at the moment primarily because of the speed at which it has occurred. We will figure out how to manage over time.

As a result of the rapid spread of the virus and the news and information that has followed it, we are now experiencing rather fast behavioral contagions that are affecting consumers and can lead to either fixed behavioral shifts or be fleeting in nature.

Learn More

Alt Tag

25 Ideas for Marketing Your Business During the Coronavirus

03/17/2020

In this current period of growing uncertainty, many marketers may be entering a quiet or a slower business period. It’s unclear whether the coronavirus (COVID-19) is a bump in the economic road or the beginning of a recession.

We've provided a list of recommendations and ideas on what marketers can start doing right now in order to achieve these goals in a period of economic downturn.

View the list

Alt Tag

Scaling Sites, Servers and Support in Uncertain Times

04/01/2020

Because of Ohio Governor Mike DeWine's regularly scheduled press conferences and the heightened state of attention around COVID-19, one of our clients had a challenge on their hands. As one of the digital news outlets streaming Governor DeWine and Ohio Department of Health director Dr. Amy Acton daily, their servers on AWS + Drupal were being overloaded with concurrent connections. Here's what we did to help.

discover more

CONTACT US

888-321-8422
Stay Connected - 
Sign Up  For The Newsletter